Starting out? How to write a blog post for a website.
If you are new to writing a blog for your business, I want you to know that it is perfectly fine and dandy to keep it absolutely, “easy peasy” simple.
There, I have said it.
Writing a blog is not a dark art. Writing a blog is essential to your business.
As a Micro Owning Mature Business Lady, you may have done many things, but maybe not sit down to write a blog.
And let me tell you, I love a good blog!
In this ditty that I am typing at the moment, we will be covering why it is important to blog for your business. But, most importantly, how to get started, keep smiling and learn to enjoy working with words, rather than turning to the gin bottle!
What is all this ‘I must write a blog’ about anyway?
Ok, I did say that it is essential to your business.
It’s that thing to do with SEO – Search Engine Optimisation. And because I have vowed to keep this post both informative and simple, in a nutshell, when you write a blog for your website, you are simply publishing fresh content which makes Google very happy.
If Google is happy with what you write, then it will improve your rankings. i.e. getting found for what you are writing.
Think of it this way, if you opened a shop, (your website), you wouldn’t just leave the same old, same old stock there without refreshing. Your blog post is your fresh stock.
I hope by using this comparison, you can see the need. It is not just a, “everyone is doing it, so I must do too”, kind of task.
Keep it simple!
Did you ever watch “Who Want’s to Be A Millionaire” with Chris Tarrant?
Yup, I am going back a fair while now.
The bit where viewers were on a cliff edge as he was waving around a cheque at what might have been, and said, “But I don’t want to give you that!”
Rest assured, whatever you may have read and scared yourself to death with, about “How to write a blog post”, well, a bit like Chris Tarrant, “I don’t want to give you that!”
And I don’t want you to be frantically googling and thinking:
- But, I must
- I have to
- How in heaven’s name can I
- I can’t
- This is not for me
And then walking away, for ever.
Let’s look at 5 Simple Steps to get started
Decide what you want to write about.
This may sound strange. Of course you have to write about something! As you are starting out, choose something that you are comfortable with.
Yes, you are going to have to do some research. Be prepared to take the time to do this. You cannot be expected to know everything. It is all part of the process, and that’s fine.
I can remember starting out and feeling totally horrified, hearing that “people” could write blog post in less than half an hour. It shook my confidence to the core.
Now have some fun
Jot down various eye catching, intriguing headlines. Something that you think will capture the attention of your reader.
What would make you “read on”?
Now, I am going to direct you towards something that will help you come up with a great blog post title.
Head over to coschedule.com and under resources, then tools, you will find a headline analyser.
Play around with this. Work on your headings and see what you come up with. Again, I stress to take your time. Always, take your time to avoid overwhelm
The blog outline – keep it simple!
As a general, getting started rule, try this structure for size.
- Lead in with an introduction
- Explain what you are sharing, the importance
- Main body of the blog post – providing insightful, relevant instructions.
- Any further hints, tips or suggestions.
- Nicely finishing off – as you close, don’t forget to be clear on the main learning or takeaway of your blog post
- The all-important call to action: What do you want your reader to do next? Visit your website? Book a discovery call? Download a free offering in exchange for their email address?
Just a little note here: Don’t put yourself under pressure to pull all this off in one sitting. You can always scribble, draft and come back to it.
Get creative with some lovely pictures for your blog post.
One of the tools that I use to create fabulous images is Canva. There is a free and a paid version.
Starting out – go for the free version.
Don’t be afraid to experiment. So what if you have never done anything like this in your life before? Who cares? Take your time and learn to enjoy making mistakes and improving.
Images break up your text and help those that scan or speed read.
As time goes on, you may well choose to experiment and use informative images, such as infographics.
For a a completely free and fully comprehensive course in how to use Canva, check out Vicki Nicolson’s course.
Go back and check what you have written.
Edit and proof read for so many reasons.
Spelling, grammar, flow, facts, figures.
But please do remember that you may never be fully satisfied. Rather than sit on a “not perfect” blog post, go with practice makes progress and be sure to publish your beauteous blog!
A long, long time ago, when I was “learning the ropes” as an office junior, (yes, that long ago), I was totally overwhelmed by every single office and admin process.
I vowed and declared then, that if ever I was in a situation to provide instructions for doing anything, easy or complex, I would share my knowledge in a simple, easy to understand, “no overwhelm” process!
I hope that by providing these foundations for writing, you feel happier about blogging and you realise that there is nothing to be afraid of when creating the all-important blogs for your business.
If you decide that blogging isn’t for you, or you are short on time, visit my Beauteous Blog Shop
Here’s to the joy of blogging!