Hands up if the thought of writing a blog fills you with horror!
Topics, Keywords, Headings, Images, Links! Aaargh!! I hear your cries of pain.
And what about: Who will be interested in what I say? Why is all this blogging stuff so important?
The thing is, chances are you have paid rather a lot of money for your lovely website…
But in order to get “found”, as in BE VISIBLE, it really is important to keep that website stocked with fresh content. Google does tend to go starry eyed as search engines go all “crawly”!
Think of opening a fabulous shoe shop or dress shop and just never changing the stock! Not paying it due care and attention, dusting, refreshing! You would soon get fed up shopping in there, wouldn’t you?
So, in a nutshell, with regular, consistent blogging, you are keeping your “stock fresh in your shop”.